# The power of centralisation.

> Menswear brand Brumano moved from scattered WhatsApp numbers to a single Revora inbox — cutting first response time 36% and resolution time 24%.

Brumano · Menswear Apparel · Pakistan

- **36.13%** — faster first response
- **23.66%** — faster resolution

## The Challenge: Support spread across too many numbers.

Brumano ran its business largely on social media and used WhatsApp for customer support, but the approach was disorganised — representatives juggled multiple WhatsApp numbers to help customers.

Multiple agents couldn't serve customers from the same number, so conversations lost context when a customer replied later, and there was no way to measure agent performance or growth.

## The Solution: One inbox, one WhatsApp number.

Revora consolidated Brumano onto a single WhatsApp Business number with a centralised inbox, so representatives could answer FAQs and provide support from one place.

Each representative stayed locked to their own conversations for seamless, uninterrupted communication, and tagging and quick replies made the whole process faster and more synchronised.

## The Result: A sorted, searchable operation.

With a centralised inbox, Brumano can now search and find any relevant conversation in a click, instead of hunting across social platforms and WhatsApp numbers.

Agent metrics give the team insight into response time, first response rate and sales-closing speed — a holistic view of the business and a clear way to spot areas to improve.

## Testimonial

> "Thanks to Revora's smart inbox, we can now track our team's response time and gain insight into their responses. It's like having a personal assistant to keep us organised and on top of our queries."
>
> — Muhammad Murtaza Waheed, Marketing & Operations Head, Brumano

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HTML: https://userevora.com/customers/brumano