# Automating Abandoned Cart Recovery via WhatsApp

> Abandoned carts are a common challenge in e-commerce, but they also present an opportunity to re-engage customers and encourage them to complete their purchase. Automating abandone

Product · Chatbot

Abandoned carts are a common challenge in e-commerce, but they also present an opportunity to re-engage customers and encourage them to complete their purchase. Automating abandoned cart recovery helps you re-engage customers who might have otherwise forgotten about their cart. By offering a personalized message and a special discount, you create a sense of urgency and value, increasing the likelihood of conversion.

1. Start by logging into your Revora account and navigating to the **Create Automation** section.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28558).png)

2. Click on **Select Trigger** to define the event that will initiate the automation.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28559).png)

3. For this workflow, choose **Cart Abandonment** as the trigger and save it. This ensures the automation starts whenever a customer leaves items in their cart without completing the purchase.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28560).png)

4. To allow some time before sending the message, click on **Action**.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28561).png)

Then select **Delay Representation** under the **General** section.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28562).png)

Set the desired delay (e.g., 3 hours) in the input box and save the action. This gives customers a chance to return on their own before receiving the reminder.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28563).png)

5. Once the delay period has passed, the system will send an automated WhatsApp message to encourage the customer to complete their purchase. To set this up, click on **Action** again.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28564).png)

Then under the **WhatsApp** section, select **Send WhatsApp Template**.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28565).png)

Choose the appropriate **WhatsApp Channel** from the dropdown menu and select the template you want to use. For this example, we’ll use the **abandoned\_cart\_2** template, which includes a special discount to incentivize customers to place their order. You can customize the template by adding or removing variables or typing additional text as needed.

![](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/image%20%28566).png)

The **Template Preview** will show how the message will appear to customers. Assign dynamic variables, such as the customer’s name or cart items, using the **Select Variables** dropdown. Set a **Fallback Value** for each variable to ensure the message remains complete even if some data is unavailable. Save the action to finalize the setup.

![A screenshot of a chat

AI-generated content may be incorrect.](https://raw.githubusercontent.com/shuvo-alice/product-doc/main/.gitbook/assets/10%20%285%29.png)

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HTML: https://userevora.com/docs/product/chatbot-automation/case-specific-automation/automating-abandoned-cart-recovery-via-whatsapp