# Social Agent: Sell from your comments with AI comment management > Classify every TikTok, Instagram and Facebook comment by intent. Hide abuse automatically. Move the buyers into a private DM conversation that ends in a placed order inside your store. Revora customers include brands like these ## Stop losing buyers in your comment section Your comment sections fill up faster than your team can reply, and the result is missed buyers, visible abuse and late answers. AI comment management for ecommerce should run itself. - **Miss price questions.** — How much and is this available go unanswered while shoppers who were ready to buy scroll past. - **Leave abuse in public.** — Spam and abusive comments stay visible under your posts, in front of everyone still deciding. - **Reply too late.** — By the time someone on your team answers, the video has moved on and the buyer has too. ## See how the Social Agent works in three steps Follow one comment through the three steps every comment takes, from classification to a public reply to a private DM, with each step following your rules. 1. **Classify the comment.** — The agent sorts each new comment as positive, negative or abusive, buying intent or a price question, and you never write a keyword list. 2. **Act in public.** — Abusive comments are hidden by the rules you set, and every other comment gets a reply on the post that the audience can see. 3. **Move buyers to DMs.** — Buying intent opens a private DM with the product details, and the Shopping Agent takes over, creating the order and sending the payment link. ## Everything the Social Agent does for your store. ### Auto-replies across social It responds to comments on Facebook, Instagram, and TikTok in real time, so no question or shout-out goes unanswered. ### DMs every buying signal When someone asks "how much?" or "link?", Revora slides into the DMs and turns the comment into a sale. ### Moderates by rule Spam and abusive comments get hidden or deleted automatically, keeping your feed clean and on brand. ## Watch the Social Agent handle three kinds of comment Follow an abusive comment, a price question and a piece of praise through the same rules, each classified, handled and logged on TikTok. ### Hide abuse **Customer:** Total scam, they never deliver. Do not order from this shop. > *Classified as abusive. Hidden under your rule.* **Customer:** My order arrived damaged and nobody replied for a week. > *Classified as a genuine complaint. Left visible and sent to your team.* **Revora:** Sorry about this. We sent your order details to our team, who will contact you today. ### Convert a question **Customer:** How much is the black abaya? Is it in stock in size M? **Revora:** It is 389 SAR and size M is in stock. I sent you a DM with the details. **Revora:** Hi Hessa! Here is the black abaya in size M. Shall I add it and arrange delivery? **Customer:** Yes please. Deliver to Jeddah. **Revora:** Done. I created your order and sent a payment link to pay on the store checkout page. ### Reply to praise **Customer:** Just got my abaya, the fabric is gorgeous. Thank you! > *Classified as positive.* **Revora:** Thank you, we are so glad you love it! Tag us in your photos. **Customer:** Honestly the delivery was so fast, loved it! **Revora:** Thank you! We’re so glad the delivery impressed you. ## Cover every comment surface across four platforms Review how the Social Agent moderates, replies and converts on public comment surfaces, built as its own agent rather than a DM bot pointed at comments. ### Moderate TikTok comments, then follow up in DMs The agent classifies every TikTok comment, hides or deletes the abusive ones, and follows up with buyers in DMs. TikTok is where this works best, and it is the moment merchants react to most in demos. No competitor in our set offers AI comment management. ### Reply in public where the audience can see The agent replies on the post itself, so viewers see your brand engaging. It matches the commenter’s language and your tone rules, answering price, size and availability questions in Arabic or English without waiting for your team to log in. ### Remove abusive comments by rules you set You decide what counts as abusive, and whether each category is hidden or deleted. The agent applies those rules and logs the rule that fired for every action, so nothing happens in a black box. Genuine complaints stay visible and go to your team. ### Turn buying comments into DM sales A buying-intent comment triggers a private DM with the product details, and the Shopping Agent takes over from there. It builds the cart, writes the order into Salla, Zid or Shopify, and sends the payment link to pay. ## Choose which comments get hidden or answered Write the rules once and the agent follows them on every post, because public mistakes are visible to your whole audience and need to be predictable. - **Pick your abuse rules.** — Choose which categories are hidden, which are deleted and which stay visible, so the agent never decides alone. - **Keep complaints public.** — Genuine complaints get a public reply and go straight to your team, so hiding stays limited to the rules you wrote. - **Set your public tone.** — Pick the voice the brand uses on the post, formal or friendly, in Arabic or English, so every reply sounds like you. - **Review every action.** — Open the log to see each hide, reply and DM with the rule that triggered it, then adjust the rules you wrote. ## Cover Facebook, Instagram, TikTok and YouTube Pick the surfaces where your audience comments, then connect the store behind them, because each DM sale becomes an order in that store. - **Facebook** — Handles post comments and moves buyers into Messenger, where the conversation continues. - **Instagram** — Classifies comments, applies your moderation rules and continues buyers in Instagram DMs. - **TikTok** — Classifies comments, hides abuse and opens a DM when a viewer asks to buy. - **YouTube** — Classifies video comments and replies under the same tone and moderation rules. ## Contrast a DM-only bot with the Social Agent Compare four comment moments to see why a DM-only bot misses them, and why no competitor in our set offers AI comment management. | | Other tools | Revora | | --- | :--: | :--: | | Public comments | Never sees them, so they sit unanswered. | Reads and classifies every comment as it lands. | | Abusive comments | Leaves them visible under your post. | Hides or deletes them by your rules. | | Buying-intent comments | Waits for the shopper to message first. | Opens a private DM with product details. | | Public replies | Cannot answer on the post. | Replies on the post in the commenter’s language. | ## Pair the Social Agent with the other two - [Shopping Agent](https://userevora.com/products/shopping-agent): Recommend products and create the order, with a payment link, once a commenter has moved into the DM. - [Support Agent](https://userevora.com/products/support-agent): Handle where-is-my-order and return chats once a buyer becomes a customer, in Arabic or English. ## Frequently asked questions ### What is AI comment management for ecommerce? AI comment management reads every public comment on your posts, classifies it by intent, then hides, replies or opens a DM according to your rules. Revora’s Social Agent does this on Facebook, Instagram, TikTok and YouTube, so abuse stays hidden and buying questions reach a conversation that can end in an order. ### Can AI moderate TikTok comments automatically? Yes. The agent classifies each TikTok comment and hides or deletes abusive ones by the rules you set, then replies publicly to the rest. Every action is logged with the rule that fired, so your team can review it and change the rules. ### How does comment-to-DM automation work? A buying-intent comment triggers a private DM that already carries the product details. The Shopping Agent then recommends from your catalogue, writes the order into your Salla, Zid or Shopify store and sends a payment link to pay. The agent recognises intent itself, so you write no keyword rules. ### Will the AI hide genuine complaints? Only if your rules say so. You choose what counts as abusive and whether each category is hidden or deleted, while genuine complaints get a public reply and go to your team. Every hide is logged with the rule that triggered it, so you can audit and correct it. ### Does the Social Agent reply in Arabic? Yes. It replies in the language of each comment, Arabic or English, and follows the tone you set for public replies. Gulf dialect comments get answers in matching Arabic on the post, and the DM that follows continues in the same language. ### Which Revora plan includes the Social Agent? The Social Agent is part of the Pro plan at $299 a month, not Growth at $149, which covers the Support Agent. Pro also unlocks the Shopping Agent that takes DM sales to a payment link. Usage is billed as session-based AI credits on top of the platform tier. ## See the Social Agent work on your own posts Watch it classify your comments, hide the abusive ones and open DMs with buyers, in Arabic or English. --- HTML: https://userevora.com/products/social-agent