# Social Media Comment Moderation for Ecommerce > Revora’s Social Agent reads every comment on your posts, hides or deletes abuse and spam, answers genuine complaints in public, and keeps real buyers moving. Arabic and English. ## Hide abusive comments on your best posts Sort the spam, the abuse and the real complaints under every post. Hide what breaks your rules, answer the genuine questions, and let real buyers through. > **troll_acc (comment):** you people are clowns, delete this 🤬 > _Removed · breaks your rules on abuse_ > **noura_k (comment):** my order is 10 days late and no one replied > **Your brand (public reply):** You are right to chase this. I found your order, it is with the courier and arriving Thursday. Tracking sent to your DMs. > **reem.sa (comment):** this colour is gorgeous, price? > **Your brand (public reply):** 349 SAR and in stock. Details sent to your DMs [See how it works](https://userevora.com/use-cases/comment-moderation#how-it-works) · [Book a demo](https://userevora.com/book-a-demo) ## Stop letting bad comments sit under your ads Watch a public thread stay open all night while the person who could clean it is asleep and your tools cannot tell good from bad. ### Nobody is watching at 2am Comments keep arriving long after the team goes home. An abusive reply posted at midnight sits under your campaign until somebody opens the app the next morning. ### Blanket filters hide the wrong things A keyword blocklist cannot tell an angry customer from an abusive one. Turn it up and you bury real complaints, which is worse than leaving them visible. ### Your AI tool never looks at the feed Most platforms read private messages only. Public comments, the part everyone can see, are left to whoever has time, which during a promo is nobody. ## Read every comment and act on it Sort each new comment the moment it arrives, then hide, answer or pass it through, using the rules you set in plain words. ### 1. Sorts each comment the moment it lands It reads every new comment and decides what it is: abuse, spam, a genuine complaint, a buying question, or noise that needs nothing at all. > **anon_8841 (comment):** scam store, never ordering again > _Complaint, genuine · keep public, reply_ ### 2. Hides or removes what breaks your rules Abuse, insults and spam come down straight away, hidden or deleted. You write the rules once, in plain words, and it applies them the same way at 3am as it does at noon. > **troll_acc (comment):** insult aimed at another shopper > _Deleted · reply not sent_ ### 3. Answers real complaints in public It never removes criticism. A genuine complaint gets a real reply with the real order status, where everyone reading the thread can see you handled it. > **Your brand (public reply):** Sorry for the wait. Your order is with the courier and arrives Thursday. Tracking sent to your DMs. ### 4. Passes the buyers through A comment asking price or stock is not a moderation problem, it is a sale. Those get answered and moved into a DM instead of filtered away. > **Your brand (public reply):** 349 SAR and in stock. Sending you the details now ## Moderate every post, day and night Run moderation on the Social Agent. It applies your rules to each new comment and keeps a record of what it removed and why. - Hides or deletes abusive comments and spam on your rules, not a keyword list - Keeps genuine complaints visible and answers them in public - Reads Gulf Arabic and English, so nothing slips through on language - Runs through the night and through a campaign spike without extra staff [Learn more about the Social Agent](https://userevora.com/products/social-agent) **4.8/5**: average CSAT across Revora-powered conversations. A thread answered, instead of cleaned up a day later, is part of that score. ## Hide only what breaks your rules See why the hard part is judgement, not deletion, and how your own rules decide what comes down and what gets an answer. ### Knowing what not to hide is the hard part Hiding abuse is easy. The judgement is in the comment that is angry but fair, the one that reads rude but is asking a real question, and the one that looks like spam but is a shopper asking a price. The agent reads intent rather than matching words, so your feed stays clean without your real customers being silenced for having a bad day. ### You write the rules in plain words You describe what crosses the line for your brand, and it follows that. No rule builder, no keyword lists to maintain, and you can read back every action it took. ### One agent across every feed The same rules apply on Instagram, TikTok, Facebook and YouTube, so your worst-moderated channel is no longer whichever one the team had least time for. ## More use cases Revora can solve See the other jobs that start in the same comment thread, from turning a buying question into a sale to handling the order afterwards. - [Sell from your comments](https://userevora.com/use-cases/comment-to-dm-selling): A price question in your comments turns into a DM and a paid order. - [Recover abandoned carts](https://userevora.com/use-cases/abandoned-cart-recovery): A WhatsApp reminder that brings shoppers back to pay. - [Track orders in chat](https://userevora.com/use-cases/order-tracking): The real delivery status, pulled from your store and sent in chat. - [Take orders inside chats](https://userevora.com/use-cases/conversational-checkout): From the first question to a checkout link, in one chat. - [Handle returns and refunds](https://userevora.com/use-cases/returns-refunds): The return starts in chat and the shipping label follows where supported. ## Frequently Asked Questions ### Does it remove negative comments about us? No. Criticism stays up and gets answered. It hides or deletes abuse, insults and spam. Burying a real complaint is worse for the brand than the complaint itself, so it does not do that. ### How does it know what counts as abusive? You describe it in plain words, in your own terms, and it reads each comment against that. It is judging what the comment means, not matching a list of banned words. ### Can we see what it removed? Yes. Every action is logged with the comment and the reason, so you can review a day’s decisions and adjust the rules if it was too strict or too soft. ### Does it work in Arabic? Yes, including Gulf dialect, and it switches with the commenter. Insults and sarcasm often arrive in dialect, which is exactly where a keyword filter fails. ### Which plan includes the Social Agent? Comment moderation runs on the Social Agent, available on the Pro plan. Ask us which tier suits the volume your posts attract. ## Hide abuse before your buyers see it. [Book a demo](https://userevora.com/book-a-demo)