# Comment-to-DM Automation for Ecommerce > Revora’s Social Agent replies to buying-intent comments on Instagram, TikTok and Facebook, opens the DM, and carries the sale to a checkout link. In Arabic or English. ## Turn a comment into a paid order Reply to every price, size and stock question in your comment section, move the buyer into a DM, and close the sale with a checkout link to pay. > **shopper_1902 (comment):** How much is the green one? 😍 > **Your brand (public reply):** Hi! It is 349 SAR and in stock. Sent you the details in a DM > _Conversation continues in a direct message_ > **AI:** Here it is. 349 SAR, and I have your size. > **Shopper:** Perfect, I will take it > **AI:** Done. I created your order and here is your link to pay safely. > _Pay 349 SAR · secure checkout_ [See how it works](https://userevora.com/use-cases/comment-to-dm-selling#how-it-works) · [Book a demo](https://userevora.com/book-a-demo) ## Stop losing sales from your comment section Pay for the reach, then watch the buying intent land in a public comment that none of your current tools were built to answer. ### Your team cannot clear a promo spike One campaign post can draw more comments in a night than the team clears in a week. The ones asking to buy sit next to the ones saying hello, and nobody gets to either. ### The answer arrives after the moment passes A shopper asks a price in public and waits. By the time somebody replies the next morning, they have already bought it somewhere else. ### Your other tools stop at the inbox Most AI tools read DMs and ignore public comments completely. The comment section is where your ad spend actually lands, and it runs unattended. ## Answer the comment, then sell in the DM Follow a single comment from the moment it lands to the paid order, with every step handled in public or in the DM. ### 1. Reads every new comment It checks each comment as it lands and works out what it is: a real buying question, a compliment, or abuse that needs removing. > **shopper_2210 (comment):** Is size M in stock? > _Buying intent: product question, size_ ### 2. Replies in public, where others can see It answers with the real price and stock from your store, in the shopper’s own language, so everyone reading the thread sees a brand that responds. > **shopper_2210 (comment):** Is size M in stock? > **Your brand (public reply):** Yes, M is in stock at 349 SAR. Sending you the details now ### 3. Opens the DM and keeps selling It moves the same conversation into a DM, with the product already in hand, and answers the follow-up questions that actually close a sale. > **AI:** Here it is in M. Want it gift wrapped? > **Shopper:** Yes please, send to Jeddah ### 4. Creates the order and sends a link to pay Once the shopper confirms, it creates the real order in Salla or Zid and sends a checkout link to pay, inside the same chat. > **AI:** Order created. Here is your link to pay. > _Pay 349 SAR · secure checkout_ ## One agent handles every comment and DM Run comment selling on the Social Agent. It watches every post you publish, sorts what each comment is, and acts without anyone opening the app. - Replies publicly with real price and stock from your catalogue - Moves a buying-intent comment into a DM on its own - Creates the order and sends a checkout link to pay - Reads and answers in Gulf Arabic or English, around the clock [Learn more about the Social Agent](https://userevora.com/products/social-agent) **20%**: average revenue lift across Revora merchants. Public comments are the part of that spend most tools leave unanswered. ## Sell where your ad spend already lands Compare what happens to a buying comment here against what most tools do with it, which is log it and wait for a person. ### The comment is treated as a sale, not a notification Most tools log a comment and wait for a person. This one answers it, opens the DM, builds the order and sends the link to pay. The buying intent you paid to create gets handled the moment it appears, in public, where every other shopper reading the thread can see that your brand replies. ### Public and private, handled by one agent The same agent works the comment thread and the DM, so the shopper never repeats themselves and nothing is lost in the handover between the two. ### Native to Salla and Zid It reads live stock and writes the real order into your store, so the price it quotes in a public reply is the price a shopper actually pays. ## More use cases Revora can solve Browse the other jobs Revora runs in chat, from the abuse under your posts to the order a shopper asks about days later. - [Hide abusive comments](https://userevora.com/use-cases/comment-moderation): Abuse and spam come down, real questions still get an answer. - [Recover abandoned carts](https://userevora.com/use-cases/abandoned-cart-recovery): A WhatsApp reminder that brings shoppers back to pay. - [Track orders in chat](https://userevora.com/use-cases/order-tracking): The real delivery status, pulled from your store and sent in chat. - [Take orders inside chats](https://userevora.com/use-cases/conversational-checkout): From the first question to a checkout link, in one chat. - [Handle returns and refunds](https://userevora.com/use-cases/returns-refunds): The return starts in chat and the shipping label follows where supported. ## Frequently Asked Questions ### Does it reply to every comment, or only the ones worth answering? It sorts them first. Buying questions get a real answer, abuse gets hidden or removed, and small talk can be left alone or given a short reply. You set which is which. ### Which platforms does it cover? Instagram, TikTok, Facebook and YouTube comments, plus the DMs on each. The same agent runs across all of them, so a shopper gets the same answer wherever they comment. ### What if someone asks about a product that is not in the post? It searches your whole catalogue, not just the item in the picture. If a shopper asks about something else entirely, it finds that product and answers with its real price and stock. ### Can we switch it on only during campaigns? Yes. The Social Agent can run on a schedule, so it covers the evening rush or a National Day promo and stays off otherwise. ### Which plan includes the Social Agent? Comment selling runs on the Social Agent, available on the Pro plan. Talk to us about the tier that fits your comment volume. ## Start selling from comments today. [Book a demo](https://userevora.com/book-a-demo)